> For the complete documentation index, see [llms.txt](https://creoplay-ai.gitbook.io/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://creoplay-ai.gitbook.io/home/publishing/analytics-tracking.md).

# Analytics Tracking

After a game is published, analytics tracking begins.

### Creator Analytics

Creators may see:

* Total plays
* Unique players
* Average session duration
* Retention
* Rating
* IAP transactions
* Revenue
* Conversion rate

### Why Analytics Matters

Analytics helps creators understand how their games perform.

Creators can use analytics to decide whether to:

* Improve gameplay
* Add IAP items
* Adjust difficulty
* Promote the game
* Create similar games
* Export the game externally

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